In the world of advertising, there are literally hundreds (if not thousands) of ways to get your business noticed. In today’s ever-increasing competitive business environment, companies spare no expense in trying to edge out the competition. Many companies turn to print, radio or even cable television to reach targeted consumers.
Business men and women spend hundreds of millions of dollars each year across the country trying to be seen and, more importantly, remembered. Many methods of advertising can be very expensive and ineffective. Some campaigns offer no ability to drill down deep into a more localized community. Television and radio offer to many distractions and the ability to tune out or change the station.