Leegra in South Africa
"Mobilising skilled workforces to meet brand objectives" With more than a decade's experience in Field Marketing Solutions, LEEGRA delivers high standards of excellence and strives to add value toour client's business. Whether it be Short-Term Tactical Promotions or Long-Term Field Marketing Projects, our skilled national team provides customised, outcomes based, intelligent solutions in bothTrade and Consumer environments. Our strength not only lies in our Field Marketing resources, but also in our Direct Field Intelligence Systems and Measurable results! Our unsurpassed LEEGRA OUTTOUCHField Marketing Management and Reporting Systems give clients real-time data and direct access to campaigns or projects.
- Successful merchandising ensures ideal exposure of client products for maximum sales. For a consumer to buy a product, it must make an impact at the point of purchase. Whatever your merchandising needs, LEEGRA has it covered with our effective display techniques coupled with trained personnel.
- People are a very effective medium in the retail environment, as they offer deeper engagement, giving the consumer an interactive experience at the moment of truth.In an environment saturated with choice, sampling and demonstrations have become essential tools to increase impact and sell-through of products. By engaging directly with customers, our skilled LEEGRA Promoters can demonstrate the key selling points of the client product and target specific demographics, based on client product research and competitive evaluation.Promoters encourage feedback from customers so they can complete in-store survey thereby providing informed reporting documents for the client. In-store reporting is undertaken to help evaluate the effectiveness of the client's in-store campaign.
- Mystery shopping is most commonly used in the retail environment to measure and report back on customer service and sales standards at the point of purchase.Benefits of Mystery Shopping;- Compliance Measurement- Provides Insights for Immediate reaction- Tests Staff knowledge and commitment to Brand
- The purpose of auditing is to help clients to not only maintain but to enhance the operational levels of in-store delivery. For more than a decade, LEEGRA has been adding strategic value by assisting clients measuring and reporting on a range of pertinent in-store areas:Planogram complianceOut of stock situationsPromotional complianceCompetitor productsFixture sizePOSPricing