What started as a lifelong passion became my profession in 2003 when I graduated from the National College of Photography. In 2004 I founded my company, JS Photography, and in 2009 I extended my operations to include Cape Town. I am currently the preferred photographer for Henry E. Wakefield, a multiple award winning and internationally acclaimed hair stylist. I was also an official sponsor for the Henry E Beeld makeover competition (2010). Most recently, during the prestigious Goldwell Trend Zoom Competition, my photograph was honoured as the overall winner in Germany. My passion, combined with a healthy understanding of the industry's competitive nature, produce distinctive, yet realistic visual results that are easy to associate with.
Photography, as with so many other creative fields, has undergone a major transformation in recent years. Advances in technology have allowed a new generation of photographers to enter the market â€“ especially when it comes to capturing events. Itâ€™s elevated the bar of event photography to a much higher level and, in my opinion, has had a very positive effect on the industry. Event photography, with the proper planning, execution and post processing has the potential to yield extraordinary results. An enormous amount of energy, planning and execution is directed into an event. From food and decor to lighting and entertainment, a photographer is presented with a myriad of elements to capture in their true glory.Essentially, event photography envelopes the following categories:Corporate functionsProduct launchesAwards evenings PromotionsAll of the above have one thing in common: itâ€™s a once-off occasion and, as a photographer, I only have one chance to get the perfect shot, every time. When choosing an event photographer, be sure to hire someone whoâ€™s not only capable of capturing the distinctive nature of the event itself, but also the guestsâ€™ magic moments of interaction.
I was introduced to fashion photography by Henry E. Wakefield. Fashion photography is as much about creating a relationship with the model as it is about technical knowhow. For the best results, I therefore always maintain a good, relaxed, atmosphere on set. I regard a calm approach towards models, my characteristic passion for perfection and impeccable business ethics as the most important aspects for a successful shoot. My winning products are images that are classic, dramatic and clean.