AlterSage in cape town
We provide result oriented online marketing solutions to clients, both local and abroad. We gain increased and targeted exposure for our clients through a variety of online solutions and services that will provide them increased brand awareness, traffic and sales.
- Search Engine Optimisation is the key to commencing a successful Online Marketing Campaign. It is the crux upon which the other techniques build.
- Pay Per Click or PPC and Adword Campaigns work incredibly well in conjunction with a Search Engine Optimisation campaign, especially during the initial period where the site is still acquiring good ranks from the optimisation.
- The copy writing methodology that AlterSage employs is strictly formulated around optimised web copy writing with the aim of conversion.
- The process that visitors navigate through a site with optimal ease is very important if you want to keep them as visitors. Ideally every action or desire needs to be a mere three clicks away from any page they browse of the website.
- The aim to every website is not only to attract visitors and increase brand awareness, but to ideally have every visitor perform an action on your site. The action will be determined by the website: to fill in a form, contact you telephonically or purchase a product. When visitors perform these intended actions it is called conversions. Conversion analytics works hand in hand with Website Usability.
- Much like offline PR, Online PR, Web PR or Online Brand Building acts in a very similar way. Online PR comprises of building trusted relationships with directories and or websites that share an interest or follow the same industry as your website.
- With Consumer Generated Media being at the height of the Online Medium at the moment, it is crucial for companies to be aware of what is being said about them in the media and respond timely.
- Affiliate Marketing is a risk-free form of advertising where a company pays its Affiliate partners a commission for sales and/or leads generated through the Affiliates marketing activities.
- Your existing clients are your most important source of income. They are already pre-qualified as they have used your services or bought your products before and are therefore theoretically easier to persuade to be a return client.
- Consumer generated media (or Social Media Marketing) is all about creating a buzz for your website and or brand online. It's getting people to talk about you and creating an interest by means of starting a conversation online.